Impact Metrics
- Increased Engagement: 40% increase in attendee interactions.
- Brand Visibility: The cohesive design enhanced Absa’s brand visibility.
client
At Paper Plane Digital Creatives, we strive to bring concepts to life with visually stunning 3D designs that deliver immersive brand experiences. Our recent collaboration with Absa Bank for their event and cocktail party was no exception. We designed and visualized a modern, vibrant booth and stage setup that encapsulates the essence of Absa’s brand and vision.
Project Overview:
Absa Bank needed a creative and eye-catching design for their event booth and stage. The goal was to provide a memorable experience for their guests, combining the brand’s identity with an inviting, engaging atmosphere. Our task was to craft a 3D design that seamlessly blended bold colors, interactive spaces, and digital elements to captivate attendees.
Design Concept:
Booth Design:
- The booth featured bright, bold colors and abstract patterns reflecting Absa’s vibrant brand. The curved wall design created a welcoming atmosphere, with the message “Be Your Story” as the focal point.
- We incorporated a comfortable seating area with digital screens showcasing serene visuals of nature, encouraging guests to relax and engage with the space.
- A 360° photo booth was placed strategically for attendees to capture their moments at the event.
Stage Design:
- The stage featured Absa’s iconic branding, with large screens on either side of the central logo to display event content and presentations.
- The clean, minimalist stage layout was designed to draw focus to the speakers while maintaining the corporate identity of Absa.
- The red-and-white color scheme matched Absa’s brand, creating consistency across the event.
Key Features:
- Interactive Engagement: The booth included a virtual reality (VR) station where attendees could experience interactive content, fully immersing them in the brand narrative.
- Seamless Integration: Digital screens in both the booth and stage areas played synchronized visual content, enhancing brand storytelling.
- Bold Aesthetics: The overall design relied on bold and dynamic graphics, maintaining Absa’s professional yet approachable image.
Results:
- The booth and stage setup received praise from both event attendees and Absa’s team for its creative design and the memorable experience it offered.
- Increased Engagement: The interactive elements, such as the VR station and photo booth, encouraged higher guest participation, leading to a 40% increase in attendee interactions.
- Brand Visibility: The cohesive design enhanced Absa’s brand visibility, with over 500 images captured and shared via the event’s digital platforms.
Conclusion
This project showcased our capability to combine creativity with functionality, producing a dynamic and engaging environment that resonated with Absa Bank’s values. Let us create your next impactful event experience with expert 3 Stage Design, Booth Exhibition Design and visualization.
Email: contact@paperplanedigitalcreatives.com
Phone: +254 792 321 135 / +254 796 812 422
