Impact Metrics

Bounce Rate Reduction: Decreased by 70% as visitors stayed longer due to better navigation.
Booking Abandonment Rate: Reduced by 60%. Fewer drop-offs due to an improved user flow.
Click-Through Rate (CTR) from Search: Up by 3% as users find the site more appealing in search results.

Published

March 15, 2025

Nightingale Apartments Website Redesign: A Seamless Digital Experience

At Paper Plane Digital Creatives, we believe a website should do more than just exist—it should function smoothly, look great, and provide an effortless user experience. When Nightingale Apartments approached us, their website had several issues:

Broken links made navigation frustrating
Unreadable text due to poor contrast
A faulty booking system that didn’t work
No email notifications for booking confirmations

Our goal? Redesign the website from the ground up to create a functional, accessible, and visually appealing platform that improves customer experience and drives more bookings.

What We Improved

1. Fully Functional Booking System with Email Integration

We built a seamless booking system that allows guests to:
✔ Check apartment availability in real time
✔ Make hassle-free reservations
✔ Receive instant email confirmations for their bookings

2. Fixing Broken Links & Navigation

Broken links ruin user experience and affect SEO. We conducted a full site audit, fixed all broken links, and improved internal linking for easier navigation.

3. Enhanced Readability & Accessibility

Text should be easy to read for all users. We adjusted the contrast ratio, ensuring clear, readable fonts and a visually appealing design.

Beyond Just Fixing Issues – A Complete Website Upgrade

A great website is more than just working links and a booking system. At Paper Plane Digital Creatives, our website design & development services include:

✔ Custom Web Design & UI/UX Optimization – Ensuring the site looks modern and is easy to use
✔ SEO Optimization – Implementing best practices to improve visibility on search engines
✔ Mobile-Friendly & Responsive Design – Making sure the website works perfectly on all devices
✔ Branding & Visual Identity – Ensuring the website aligns with the Nightingale Apartments brand
✔ Performance Optimization – Enhancing speed and security for a smooth user experience

The Result? A Website That Works.

Now, Nightingale Apartments has a fully functional, user-friendly website that makes it easy for guests to explore, book, and stay informed. No more frustrations—just a smooth and efficient experience.

Need a Website That Delivers? Let’s Build One Together!

At Paper Plane Digital Creatives, we craft high-performance websites tailored to your brand’s needs. Whether it’s a simple redesign or a full-scale development project, we ensure your website works perfectly for you and your customers.

📩 Get in touch with us today!

Email: contact@paperplanedigitalcreatives.com

Phone: +254 792 321 135 / +254 796 812 422