Bringing Adventure to Life
01. The Challenge
Stejos Tours and Travels, a travel company operating in the adventure tourism market in Kenya, wanted to increase its online presence and reach a wider audience. The challenge was to create eye-catching and impactful social media posters and flyers that would effectively promote the company’s services and attract the attention of the target market.
02. The Solution
Paper Plane Digital Creatives was engaged to provide graphic design services for Stejos Tours and Travels’ social media campaign. Our team of creative professionals worked closely with the client to understand their brand values, goals, and target market, and used this information to develop a comprehensive design strategy for the social media campaign.
03. Working Process
Our team of graphic designers started by researching the travel industry, the target market, and current design trends in Kenya. This helped us to gain a better understanding of what would appeal to the target audience and what type of visuals would be most effective in promoting the company’s services.
Based on this research, our team created a series of concept sketches and mock-ups for the social media posters and flyers. The client was involved in every step of the design process and provided valuable feedback and input to help us refine the design.
After several rounds of revisions and feedback, our team arrived at the perfect design solution that met all the client’s requirements and expectations. The final designs included eye-catching visuals, bright colors, and bold typography that effectively communicated the company’s brand message and values.
04. Perfect Result
The social media campaign for Stejos Tours and Travels is an ongoing success story, with the posters and flyers attracting a significant amount of attention and engagement from the target market. The new designs effectively promote the company’s services and helps to increase the company’s online presence and reach a wider audience.
The new designs helps to position Stejos Tours and Travels as a modern and adventurous travel company and effectively communicated the company’s brand message and values to the target market.
The success of this social media campaign is a testament to the power of effective graphic design in promoting a brand and increasing online engagement.