March 24, 2023

Worldclass Accommodation

01. The Challenge

T.G.I.F Hotels Ruiru is a modern and luxurious hotel located in Ruiru, Kenya. With a focus on providing exceptional service and a comfortable stay for their guests, T.G.I.F Hotels Ruiru offers a range of stylish and well-appointed accommodations, as well as a variety of amenities and services to meet the needs of their guests.

The challenge for T.G.I.F Hotels Ruiru was to increase their online presence and attract more guests to their hotel. To achieve this goal, they sought to develop an effective social media marketing campaign that would showcase their hotel’s unique features and highlight the benefits of staying at T.G.I.F Hotels Ruiru.

02. The Solution

Paper Plane Digital Creatives was engaged to provide graphic design services for T.G.I.F Hotels’s social media campaign. Our team of creative professionals worked closely with the client to understand their brand values, goals, and target market, and used this information to develop a comprehensive design strategy for the social media campaign.

03. Working Process

Our team of graphic designers started by researching the Hotel industry, the target market, and current design trends. This helped us to gain a better understanding of what would appeal to the target audience and what type of visuals would be most effective in promoting the company’s services.

Based on this research, our team created a series of concept sketches and mock-ups for the social media posters and flyers. The client was involved in every step of the design process and provided valuable feedback and input to help us refine the design.

After several rounds of revisions and feedback, our team arrived at the perfect design solution that met all the client’s requirements and expectations. The final designs included eye-catching visuals, bright colors, and bold typography that effectively communicated the company’s brand message and values.

04. Perfect Result

The social media campaign for T.G.I.F Hotels is an ongoing success story, with the posters and flyers attracting a significant amount of attention and engagement from the target market. The new designs effectively promote the company’s services and helps to increase the company’s online presence and reach a wider audience.

The new designs helps to position T.G.I.F Hotels as a luxurious and comfortable Hotel and effectively communicated the company’s brand message and values to the target market.

The success of this social media campaign is a testament to the power of effective graphic design in promoting a brand and increasing online engagement.