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Unveiling “X”: A Guide to Twitter Advertising in Kenya by Paper Plane Digital Creatives

A Guide to Twitter Advertising in Kenya by Paper Plane Digital Creatives


Twitter, the renowned micro blogging site, has transformed itself into “X,” marking a new era and commitment to a fresh and dynamic experience. This guide explores the rebranding, the unique position of Twitter in Kenya, and how businesses can leverage Twitter advertising for success.

The X Transformation

Witness the signs of transformation: redirects to, the iconic bird logo is replaced by a flashing X, and the app is now labeled as “X” in app stores. With the tagline “Blaze your glory!”, X promises a trusted digital town square for global conversations and connections.

Twitter Advertising in Kenya: A Comprehensive Guide

Top 3 Twitter Stats in Kenya

  1. Active User Base: Kenya boasts over 2.8 million active Twitter users as of September 2021, indicating the platform’s popularity.

  2. Mobile-First Audience: A predominantly mobile-first audience in Kenya presents unique opportunities for advertisers, with a significant portion accessing Twitter via smartphones.

  3. Engagement Levels: Kenyan Twitter users are highly engaged, making it an ideal platform for real-time discussions and brand interaction.

A Guide to Twitter Advertising in Kenya by Paper Plane Digital Creatives

Top 5 Twitter Advertising Strategies and Ad Types

  1. Promoted Tweets: Businesses can pay to promote regular tweets to a wider audience, effectively reaching target demographics in Kenya.

  2. Twitter Ads Campaigns: Robust advertising campaigns cater to various objectives, providing precision in reaching the target audience.

  3. Promoted Trends: Businesses can pay to promote hashtags, generating buzz around products or events.

  4. Twitter Cards: Multimedia-rich tweets with images, videos, and website previews create visually appealing ad content.

  5. Follower Campaigns: Aim to increase follower count, expanding reach and visibility in Kenya.

What Twitter Is Used for by Businesses in Kenya

  • Customer Engagement: Real-time interaction and support.

  • Brand Promotion: Effectively showcase products and services.

  • Market Research: Tap into Twitter for customer feedback and industry trends.

  • Content Marketing: Share valuable content to establish authority.

Hashtag Management

Strategic hashtag use is crucial in Kenya:

  • Research: Include popular and relevant Kenyan hashtags.

  • Unique Hashtags: Create campaign-specific hashtags for engagement.

  • Trending Hashtags: Leverage trending hashtags for visibility.

Twitter Influencers

Collaborate with local influencers in Kenya for enhanced engagement and consumer trust.


Twitter advertising in Kenya is a gateway for businesses to connect, increase brand awareness, and achieve marketing goals. With a growing user base, high engagement, and diverse advertising options, Twitter should be a focal point for businesses seeking online expansion in Kenya.

Success in Twitter advertising demands a strategic approach and engaging content. Implement the strategies in this guide, stay updated with trends, and explore Paper Plane Digital Creatives’ Twitter Advertising services to kick start your journey.

Contact Paper Plane Digital Creatives:


What is the importance of hashtag management according to the guide for businesses operating in Kenya?

Hashtag management is crucial for businesses in Kenya, involving research into popular and relevant Kenyan hashtags, creation of campaign-specific hashtags for engagement, and leveraging trending hashtags for increased visibility. Strategic hashtag use enhances the effectiveness of Twitter or X marketing efforts in the Kenyan market.

How can I use Twitter for marketing purposes in Kenya?

You can use Twitter or X for customer engagement through real-time interaction and support, promote their brands effectively, conduct market research by tapping into customer feedback and industry trends, and implement content marketing by sharing valuable content to establish authority.

What are the primary Twitter or X advertising strategies and ad types mentioned in the guide for businesses targeting Kenya?

Businesses in Kenya can leverage Promoted Tweets to reach a wider audience, run Twitter Ads Campaigns for precise targeting, use Promoted Trends to generate buzz around products or events, create visually appealing content with Twitter Cards, and initiate Follower Campaigns to increase follower count and expand reach.

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