Impact Metrics
- Increased Attendance: 30% increase in event registration.
- Social Media Engagement: 40% increase in social media engagement.
- 1,000+ Merchandise Items Distributed: Enhancing brand recall post-event.
Empowering Digital Security: Integrated Corporate Branding for the SKIIVE Cyber Security Symposium
Introduction:
At Paper Plane Digital Creatives, we were honored to collaborate with GFA Consulting Group, ASSEK, and GIZ to enhance the Cyber Security Symposium, titled “Strengthening Intermediaries of the Kenyan Digital Innovation Ecosystem” (SKIIVE). Our focus was on developing an integrated corporate branding strategy that aligned with the symposium’s mission of advancing cybersecurity in Kenya’s digital ecosystem.
Project Overview:
The Cyber Security Symposium, hosted by Transnzoia ICT Hub and Eldo Hub and sponsored by GFA Consulting Group, ASSEK, and GIZ, brought together key stakeholders to discuss critical cybersecurity issues. To amplify the symposium’s impact, we implemented an Integrated Corporate Branding strategy that ensured consistency across all platforms, increasing the event’s visibility and influence.
Our Approach:
- Brand Identity Development: We designed a distinctive logo and visual identity that captured the essence of cybersecurity and innovation. This included creating a color palette and typography that conveyed trust and professionalism.
- Digital Marketing Campaigns: We executed targeted social media campaigns and content creation to drive engagement and boost attendance. Our strategy highlighted the importance of cybersecurity and the symposium’s key sessions.
- Event Collateral Design: We designed all event materials, including merchandise, banners and brochures, to maintain a cohesive and professional appearance that aligned with the established brand identity.
Results:
Our Integrated Corporate Branding and digital marketing efforts led to a successful symposium, with increased attendance and heightened engagement across digital platforms. The cohesive brand identity we developed positioned the Cyber Security Symposium as a pivotal event in the industry, facilitating critical discussions and connections.
Conclusion:
This project demonstrated our ability to create and execute an Integrated Corporate Branding strategy that met and exceeded client expectations. We are proud to have contributed to the mission to strengthen Kenya’s digital innovation ecosystem through this impactful event.
Contact us to explore our Integrated Corporate Branding Services.
Email: contact@paperplanedigitalcreatives.com
Phone: +254 792 321 135 / +254 796 812 422
