At Paper Plane Digital Creatives, we believe that impactful branding is more than just aesthetics—it’s about creating a cohesive identity that speaks to the mission and vision of an organization. We had the privilege of working with the African Feminist Change Maker (AFCM) program to develop a comprehensive branding package that aligned with their advocacy and empowerment initiatives.
AFCM is dedicated to fostering feminist leadership and driving change in technology and climate innovation across Africa. The program, launched under SPARK in collaboration with Sustainet Group Ltd and FIDA Kenya, seeks to equip women with the tools, networks, and knowledge needed to thrive in these sectors. The initiative also aligns with Goal 5 of the Sustainable Development Goals (SDGs), which focuses on achieving gender equality and empowering women and girls.
With a strong emphasis on inclusivity, adaptive leadership, and sustainable solutions, AFCM’s efforts go beyond traditional capacity-building. The program incorporates mentorship, networking, and an immersive learning experience to develop the next generation of women eco-preneurs and leaders. Our role in this journey was to create a branding identity that would amplify AFCM’s mission and ensure their message resonated with stakeholders and participants alike.
We approached this project with a focus on consistency, quality, and visibility. Our team curated a range of branding materials to enhance AFCM’s presence both online and offline. The process involved:
These materials played a crucial role during AFCM’s three-day bootcamp held in Arusha, Tanzania (January 22–24, 2025), where participants engaged in workshops on feminist leadership, adaptive strategies, storytelling, and scaling impact. The branded items not only enhanced the event experience but also fostered a sense of community among the participants.
Our branding solutions provided AFCM with a polished and professional identity that strengthened their outreach efforts. The combination of digital assets and tangible branded materials helped increase engagement, enhance brand recognition, and create a unified brand experience for participants.
By ensuring a strong visual presence, we helped AFCM:
With a strategic and well-executed branding approach, AFCM was able to present itself in a visually compelling and consistent manner, reinforcing its position as a leader in feminist change-making across Africa.
This project was made possible through collaboration with key stakeholders who support AFCM’s mission. These include:
At Paper Plane Digital Creatives, we take pride in delivering comprehensive branding solutions that elevate our clients’ impact. By combining creative design, high-quality merchandise, and effective digital presence, we ensure that organizations like AFCM stand out in their advocacy efforts.
Our contribution to AFCM extended beyond just branding—it was about amplifying a movement dedicated to empowering women in climate and technology. As AFCM continues to nurture changemakers, we are honored to have played a part in shaping their identity and supporting their mission through powerful branding.
#WomenInClimateTechAfrica #SPARKAfrica
Contact us to explore our Integrated Corporate Branding Services.
Email: contact@paperplanedigitalcreatives.com
Phone: +254 792 321 135 / +254 796 812 422
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