March 24, 2023

All kinds of vehicles for all kinds of trips

01. The Challenge

LADO Carshare is a car-sharing service that offers an affordable, convenient, and eco-friendly alternative to traditional car rental services. By providing a range of vehicles for short-term rental, LADO Carshare enables customers to save money on transportation costs while reducing their carbon footprint.

The challenge for LADO Carshare was to create a brand identity that would differentiate them from other car rental services and attract a wider audience of eco-conscious consumers. To achieve this goal, they developed a comprehensive marketing strategy that emphasized the environmental benefits of car-sharing, as well as the convenience and cost savings offered by their service.

02. The Solution

LADO Carshare enlisted the services of a creative agency, Paper Plane Digital Creatives, to design graphics for their upcoming social media campaign. The team of experienced designers at Paper Plane Digital Creatives collaborated closely with the client to understand their brand identity, target market, and marketing objectives.

Using this information, the team developed a comprehensive design strategy that emphasized the eco-friendly and cost-effective benefits of LADO Carshare. Paper Plane Digital Creatives created a series of engaging social media graphics that highlighted the convenience of using a car-sharing service, and effectively communicated LADO Car share’s message to their target audience.

03. Working Process

Our team of graphic designers started by researching the car Rental industry, the target market, and current design trends. This helped us to gain a better understanding of what would appeal to the target audience and what type of visuals would be most effective in promoting the company’s services.

Based on this research, our team created a series of concept sketches and mock-ups for the social media posters and flyers. The client was involved in every step of the design process and provided valuable feedback and input to help us refine the design.

After several rounds of revisions and feedback, our team arrived at the perfect design solution that met all the client’s requirements and expectations. The final designs included eye-catching visuals, bright colors, and bold typography that effectively communicated the company’s brand message and values.

04. Perfect Result

The social media campaign for LADO Carshare is an ongoing success story, with the posters and flyers attracting a significant amount of attention and engagement from the target market. The new designs effectively promote the company’s services and helps to increase the company’s online presence and reach a wider audience.

The new designs helps to position LADO Carshare as a leading provider of eco-friendly transportation solutions and effectively communicated the company’s brand message and values to the target market.

The success of this social media campaign is a testament to the power of effective graphic design in promoting a brand and increasing online engagement.